I keep hearing that backlinks are one of the most important ranking factors but building them for a law firm feels incredibly slow and expensive. Has anyone seen real ranking improvements from a law firm link building strategy or are there better ways to spend the marketing budget?
I keep reading about SEO, content marketing, and Google Ads but it's hard to know what actually applies to a small firm with a tight budget and limited time. Has anyone put together a small law firm marketing plan that actually worked? What did it include and how long before you saw results?