what is a content audit?

[devinluke]

In digital marketing discussions, people mention content audits a lot. I’m unsure what is a content audit and how it helps improve website performance.

 

[Oscar]

A content audit is an organized analysis and examination of every content that is available on a webpage or a digital platform. It assists in defining what content is working well, outdated or irrelevant and what can be refined. When you are content auditing, you tend to consider such aspects as traffic, engagement, SEO performance, accuracy, and consistency. The aim is to maximize the content strategy, enhance user experiences, increase search positions, and make sure that all the content is in tandem with your business or website interests.

 

[Caius]

A content audit is the process of reviewing and analyzing existing content to evaluate its performance, quality, and relevance, and to decide what to keep, update, improve, or remove.

 

[John Smith]

A content audit is the process of reviewing and analyzing existing website content to evaluate performance, relevance, and SEO value. It helps identify outdated, duplicate, or underperforming pages. Businesses use content audits to improve rankings, user engagement, conversions, and align content with current marketing goals and search intent.