Bitcoin is going up due to several key factors. Major institutional investments, especially through newly launched spot Bitcoin ETFs, are driving strong demand. The 2024 halving reduced the rate at which new Bitcoin is created, creating a supply squeeze. Governments, including the U.S., are adopting a more favorable stance, even forming strategic reserves, which boosts market confidence. Additionally, Bitcoin is increasingly viewed as a hedge against inflation and global economic uncertainty, strengthening its "digital gold" narrative. Finally, the recent price breakouts above key resistance levels are fueling investor enthusiasm and FOMO, attracting both retail and institutional buyers.