How consumer behavior can impact marketing strategies?

[Rosaline]

I’m trying to understand how consumer behavior can impact marketing strategies. How do customer preferences, habits, and emotions influence marketing decisions? Can you share a real-world example?

 

[daisy]

The marketing strategies are informed by consumer behavior, which determines the product design, pricing, message and channel choice. Knowing likes and purchasing behaviors and motivations can assist companies in reaching the correct audience, boosting personalization in campaigns, enhancing customer experience, and raising the conversion rates and brand loyalty.