A franchise is a business structure where a person (franchisee) purchases the right to run a business using the brand of a company (franchisor) that is already well-known. The franchisee pays a certain amount of money at the beginning and also regularly, as royalties, in return for the use of the brand, the products, and a business system which has been tested. The franchisor offers training, support for marketing, and instructions to ensure uniformity. On the other hand, the franchisee manages the daily activities and makes money. This way of doing business is much less risky than if you were to start a business from zero, but at the same time, you have to comply with the franchisor's rules.