Yes, Reddit can help indirectly with SEO. While most Reddit links are nofollow, the platform can still drive targeted traffic, brand visibility, and content discovery. If a post gains attention in the right subreddit, it can bring real visitors to your website and sometimes lead to natural backlinks from other websites.
The key is to share helpful and relevant content, participate in discussions, and avoid direct self-promotion. When used correctly, Reddit can support your overall SEO and marketing strategy.