A good cash on cash return really depends on the specific investment and market, but generally, a strong return is considered to be around 8-12 percent. This means that for every dollar you invest, you can expect to get 8-12 cents back in cash flow annually. Of course, some investors might be happy with lower returns if the investment is relatively stable and low-risk, while others might be looking for higher returns to compensate for higher risk. For real estate investing, 10 percent is often cited as a benchmark for a solid cash on cash return, but it's essential to do your research and consider factors like property type, location, and market conditions to determine what's a good return for your specific investment.