What is a mission statement?

[alenaghose]

What is a mission statement, and why do businesses place so much importance on it? How does a mission statement define a company’s purpose, values, and goals? Can a clear mission statement help guide decision-making and improve brand identity?

 

[tito]

The mission statement is a brief and straight forward statement of the purpose and objectives of an organization. It describes the organizations activities, their clientele, and the delivery of the value. Mission statements help in making decisions, aligning teams and conveying values to staff, clients and other stakeholders.

 

[kebido]

A mission statement spells out the main purpose and main goals of an organization. It describes the work of the company, its customers, and how it works today. It serves as a guidebook to be used in making decisions on a day-to-day basis and company culture.

 

[Shane Warne]

A mission statement describes the purpose of an organization, its values and its main goals and objectives, that is, what it does in the current situation and what benefits it inflicts to its stakeholders.

 

[Jaxon]

A mission statement is a brief overview that outlines the objectives, core values, and purpose of an organization. It describes the organization's purpose, target audience, and methods for generating value and directing decision-making.