What is a vision statement?

[jenny]

What is a vision statement, and how is it different from a mission statement? How does a vision statement describe a company’s long-term goals and future direction? Why is a strong vision statement important for business growth?

 

[kai]

A vision statement is like a company sharing its dream for the future. Unlike a mission statement, which focuses on present actions, a vision inspires people, gives long-term direction, and helps the business grow with a clear purpose.

 

[Olowricha]

The vision statement is a dream statement of what an organization wants to be and what it hopes to become in the future. The vision, in contrast to a mission statement, which is concerned with what goes on at any given moment, is a North Star, guiding teams towards an intended future impact or accomplishment.

 

[James Miller]

A vision statement gives an organization a definition of long term objectives and dreams of the organization. It explains where the company wants to be in the future and provides the strategic decision making.

 

[Aurora]

A vision statement is a brief statement that describes an organization’s long-term goals and desired future.