What is a vision statement?

[jenny]

What is a vision statement, and how is it different from a mission statement? How does a vision statement describe a company’s long-term goals and future direction? Why is a strong vision statement important for business growth?

 

[kai]

A vision statement is like a company sharing its dream for the future. Unlike a mission statement, which focuses on present actions, a vision inspires people, gives long-term direction, and helps the business grow with a clear purpose.

 

[Olowricha]

The vision statement is a dream statement of what an organization wants to be and what it hopes to become in the future. The vision, in contrast to a mission statement, which is concerned with what goes on at any given moment, is a North Star, guiding teams towards an intended future impact or accomplishment.

 

[James Miller]

A vision statement gives an organization a definition of long term objectives and dreams of the organization. It explains where the company wants to be in the future and provides the strategic decision making.

 

[Aurora]

A vision statement is a brief statement that describes an organization’s long-term goals and desired future.

 

[James Miller]

A vision statement is a concise taut statement of where a company or an organization wishes to be in the long run. It describes the future of the business and its purpose, and assists in steering the organization in making decisions, strategy, and culture by indicating where the organization plans to go.