I’m exploring the idea of launching an accounting startup, but I’m unsure where to begin. What core services should a new accounting firm focus on—bookkeeping, payroll, tax filing, or outsourced accounting packages? Also, what tools or software are essential for running an efficient modern practice? For those who have started their own accounting firm, what were your biggest challenges, and what helped you stand out in a competitive market? Any tips on pricing, marketing, or building early credibility would really help.