What Should Accounting Startups Focus On When Setting Up Their Services in 2025?

[tonny]

I’m exploring the idea of launching an accounting startup, but I’m unsure where to begin. What core services should a new accounting firm focus on—bookkeeping, payroll, tax filing, or outsourced accounting packages? Also, what tools or software are essential for running an efficient modern practice? For those who have started their own accounting firm, what were your biggest challenges, and what helped you stand out in a competitive market? Any tips on pricing, marketing, or building early credibility would really help.

 

[Shane Warne]

The top accounting firms in the future should focus on: developing scalable, cloud-based infrastructure, providing other than bookkeeping services (advice or consulting), making investment in automation, keeping data secure, and being industry- / niche-specific (such as vet accounting or nonprofit).

 

[Lucas]

Accounting startups in 2025 should focus on AI-powered automation, cloud-based tools, strong data security, and offering flexible services like bookkeeping, tax, payroll, and fractional CFO support. They should also prioritize niche specialization, transparent pricing, seamless onboarding, and integrations with platforms like QuickBooks, Xero, and Shopify to attract small businesses and startups.

 

[EvelyneKir]

Accounting startups in 2025 should focus on AI-powered automation, cloud-based tools, solid data protection, and offering flexible services like bookkeeping, tax, payroll, and fractional CFO help. To draw in small businesses and startups, they should also place a high priority on niche specialty, clear pricing, easy onboarding, and interfaces with systems like QuickBooks, Xero, and Shopify.